Whatever its shape and the material it’s made of, disposable packaging produces a considerable waste of resources. In fact, a more sustainable use of packaging is becoming a real necessity as a result of increased awareness in waste reduction, and a new life for packaging can be another step toward a more sustainable future.
In recent years, there has been a consolidated trend toward the inclusion of environmental issues in the daily activities and communication of companies, and new initiatives are also being launched in this direction to facilitate the move to an environmentally friendly consumption pattern.
In this context, the use of recycled and recyclable materials is already widespread, both in the manufacturing of products and in the packaging that contains them. However, is it possible to expand the boundaries of this vision and guide one’s customers in the direction of eco-friendly consumption?
For this reason, we thought of designing and developing packaging that can initially contain the product, but then offer the possibility of a different use through a change in form, making it a totally unexpected object.
Here, then, is our first small step that can make a difference in the use of materials: a fish-bone shaped cable winder can be made from the box that holds one of our water bottles. You can carry it with you at all times to keep your earbuds and electronic devices cables tidy.
Reuse and waste reduction are certainly one of the current trends, but for us at Maikii they are much more than that: we recognize our responsibility as a company in reducing the environmental impact on a daily basis and we continue day after day toward the constant search for innovative and sustainable proposals. That is why at Maikii we also periodically conduct tests on our packaging to certify that the materials comply with current regulations.
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