The backpack is an object that dates back thousands of years. However, the shape and functionality of this accessory have evolved over time.
One of the earliest types of backpacks dates back to prehistoric times, when humans used animal skins to transport food and other objects. Later, in 3000 BC, the ancient Egyptians used leather pouches to hold personal items such as documents and tools. During the Middle Ages, backpacks were used by travelers and merchants and were made of leather and equipped with straps to be carried on the back.
Jumping forward in history to the 19th century, backpacks became an essential accessory for hikers and travelers, thanks to their ability to comfortably carry large quantities of items. Throughout the 20th century, they became popular among students and professionals who needed to transport books, laptops, and documents.
In the 1980s, backpacks began to have a more modern design, with features such as external pockets, ergonomic belts, and waterproof fabrics, becoming a product that combines functionality with fashion and even sophisticated design. Today, backpacks are available in a wide range of styles, materials, and sizes, with many customizable options to meet individual needs.
Custom backpacks are used in many different occasions, from corporate events to sports events, from outdoor activities to travel and school. One of the major advantages of custom backpacks is their ability to stand out from the crowd and offer a unique experience to the user. For example, a company can create custom backpacks with its own logo to distribute to employees or customers during promotional events. Custom backpacks are also very popular among sports teams, as they allow for creating a unique and coordinated style.
Alongside the digital marketing tools, traditional means can still be effective marketing methods. A custom backpack is a product that lasts over time and by choosing a versatile design, its uses can be expanded resulting in years of potential great ROI.
We have seen that a custom backpack can increase a brand’s exposure and reach audiences that digital marketing tools may not have reached. But how do you choose a backpack to showcase a brand?
There are some important considerations to make:
- It is important to understand the needs and intended use for the backpack.
- It is also necessary to consider the color and compatibility with the logo and brand.
- Attention should also be paid to the quality of materials, such as water-resistant fabrics and sturdy zippers, to ensure that the backpack lasts a long time.
- Finally, it is important to choose a reliable and professional supplier that offers personalized and high-quality service.
If you are still undecided about which backpack to offer your customers that has excellent features like water-resistant material and an anti-theft rear compartment for a laptop, take a look at RAIN, you won’t be disappointed!
